The web is the most powerful advertising
medium on earth where anybody on the planet can access your advertisement at
any time of day or night ! Whilst traditional forms of advertising are to a
certain extent still valid, internet advertising is not just the way forward,
it has already taken the lead globally and decisively. The new money spenders
are fresh out of colleges and universities, are internet wise, and will look to
the internet for their needs first, turning to the 'phone book
second.
The internet and the
community…
The site will also have links to
pages including "The history of Bradford-on-Avon" and a "Photo Gallery" in
which I will invite people to submit their photo's of the town with a picture
credit. There will also be a "What's on this Week" page and a yearly diary of
events. So bradford-on-avon.org will be a community site too. Basically anybody
living in or near, or travelling to Bradford-on-Avon will only need to look to
one place for information.
How much will it cost
?
All businesses will be given a free listing as a single
line entry in the appropriate category. Please contact us with your details.
However, If you take a look at the home page www.bradford-on-avon.org and
follow the link to "Accommodation" you will see the format of a single panel
advertisement. A panel like this will cost just £75.00 per year and will
reach out to every single person in the world with access to the internet !
This is not science fiction, it's reality. Compare this with the cost of a
similar ad in the most popular Wiltshire weekly newspaper; The same size panel
will cost £185.06, will be bought by just 18,000 people, and will be
current for a maximum of one week. A more detailed full size single web page
can be purchased separately and will be linked to the main panel.
What if I already have a website…
?
Having a website is one thing, having people find it is
quite another ! Put yourself in the mind of a person sitting at their PC in
Tokyo or Sydney. They are coming to Bradford-on-Avon, one of the most visited
places in Britain. They need somewhere to stay. They will use one of the 5000
or so search engines and enter a search string something like "B&B
Bradford-on-Avon". The chances of your specific website being found by
that search are very slim. If you have very carefully built the site to
be "engine friendly" which is a great skill in itself, and you have
submitted your site to that particular search engine, and you regularly
optimise that submission and monitor results, then you might just be
somewhere in the list of several hundred thousand results generated by the
engine !
However, there is hope...the most
powerful word on a website as far as search engines are concerned is the web
address itself. This is the the first thing a search engine looks at, so
bradford-on-avon.org will always be at or near the top of the list of results
from a search containing "bradford-on-avon". Furthermore the webmaster has
spent a great deal of time optimising the text, descriptions, keywords and so
on to ensure that the site will be at the top of the list. So if you have an
advertisement on bradford-on-avon.org then the visitor from Sydney, Tokyo or
Trowbridge will find it ! For just £25 extra you can have a link
under "more on your business" on the single panel which will take the
viewer to yourwebsite.
"I don't have a website
of my own, but I'd like one !"
No Problem ! Our webmaster can
help you to find and register a domain name, and can build you anthing from a
simple one-page site upwards. Just send an e-mail via the webmaster link
below.
Bradford-on-Avon Home Page
Bradford-on-Avon.org is a brand new site. To advertise on this site
please contact John Boyce:
Tel UK: 01373 824039
Tel International: +44 1373 824039
e-mail:
mail-to@bradford-on-avon.org
please send all
comments on the design of this site to;
webmaster@bradford-on-avon.org
bradford-on-avon.org; 14
Church Road, Heywood, Nr. Westbury, Wiltshire
©2000 All images and text on Bradford-on-Avon.org are the copyright
of John Boyce